Nanodegree in Retail Management

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  • Nanodegree in Retail Management
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  • by Lumen
  • Course level: Intermediate

About Course

The Retail Management Nanodegree provides you with the knowledge, skills, abilities and confidence that empower you to become successful leaders in retail and service oriented companies.


Course Description

The course was developed to align with the Western Association of Food Chains (WAFC) learning outcomes for their Retail Management Certificate. It is intended to be a capstone course and covers various aspects of retail management and store operations including merchandising, operations, layout, store organization, site location, and customer service.

Retail is a growing, fast-paced, and diverse industry with many opportunities for advancement. Careers are available in all areas of business and with over 42 million people employed, and responsible for 1 in 4 jobs in the United States. Retail is a great place to be. Students gain the knowledge, skills, abilities and confidence that empower them to become successful leaders in retail and service oriented companies.


A verifiable certificate in PDF format is available to download after fulfilling all the course requirements.

Who This Course is for

This course is aimed at anyone who wants to gain the knowledge, skills, abilities and confidence that empower them to become successful leaders in retail and service oriented companies.

Topics for this course

295 Lessons

Module 1: Introduction to Retailing?

This module introduces us to the many aspects to the retail experience and process for us to examine and better understand.
Why It Matters: Introduction to Retailing
Introduction to Retailing
Supply Chains
Challenges in Retailing
Introduction to the Evolution of Retail
Historical Changes in Retail
Information Systems in Retail
Adaptation in Retail
Introduction to Careers in Retail
Key Roles in a Retail Business
Why Working Retail Is Tough
Retail Management Requirements
Skills of a Retail Manager
Introduction to Strategic Planning in Retail Management
Microenvironment vs. Macroenvironment
Strategic Planning in Retail
The Retail Mix
The Retailing Concept
Putting It Together: Introduction to Retailing
Discussion: Introduction to Retailing
Assignment: Retail Challenges

Module 2: Retail Environment Analysis?

Why evaluate different types of retail institutions?

Module 3: Multi-Channel Retailing

Module 4: Identifying and Understanding Customer Behavior

Module 5: Strategic Retail Planning and Management

Module 6: Trade-Area Analysis and Site Selection

Module 7: Information Systems in Retail and CRM Software

Module 8: Retail Human Resources?

Human resources management and structuring a team are huge components of a successful business. As a retail establishment grows larger, these areas become even more relevant.

Module 9: Financial Strategies in Retail?

Distribution channels are the ways that products or services get to the end user and all the activities that bridge the producers with consumers.

Module 10: Retail Operations: Managing the Store?

Effective employees are the backbone of any company.

Module 11: Merchandise Management

Module 12: Retail Pricing and Sales Strategies

Module 13: Retail Image: Layout and Visual Merchandising

Module 14: Integrated Marketing Communications and Promotions

Module 15: Customer Service Strategies?

Why learn about customer service strategies?

About the instructor

Lumen Learning courseware is based on open educational resources (OER). When we can find well designed, effective OER that are appropriately licensed, we use them in our courseware. When we can’t find pre-existing OER, we create original content and license it as OER (under a Creative Commons Attribution license).
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5 Courses

2 students

$ 289.48

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